Maximum
Maximum – a unique musical blend of Western pop music with some inclusion of selected Russian performers. The first Russian-American radio station. Maximum is a radio for independent, confident people – for those who are used to be different.
Music / Information ratio during an hour on air is
70%-75% / 25%-30%. Information includes ads, news, conversations between radio hosts and listeners, etc.
Programming format is rock, euro-pop, and Russian rock. Songs in Russian and English are rotated, with latter being mostly from England, Ireland, USA, and Sweden – which reflects the current global tendency of performing rock music primarily in English.
Target audience gender-wise is 52.4% male, 47.6% female; education-wise – 16.4% below average, 48.6% average, 33.8% high.
Radio Ratings and Reaches
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