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Yumor FM

Yumor FM. The format is mainly programs of jocular nature. This type of non-musical content is the second most popular among Russians, giving way only to news blocks.

Yumor FM is the first and the only radio station in Russia that has jokes, anecdotes, humorous sketches, stand up performances, and other funny programs as its main content, aside from light popular music intermissions.

It’s a new way to deliver humor and entertainment to people via radio signal: the freshest, the brightest, and the funniest Russian radio can offer.

Target audience: Moscow, 25-50 years old. Daily reach – 5 million people (7.9%).

Yumor FM listeners are married people, mostly men of 30-55 years old who drive a car, are socially active, with income level of average and above.

Yumor FM programs are intended to be listened carefully to understand a plot, so you can expect high attention to your advertisement.

Radio Ratings and Reaches

AQH% - Average Quarter Hour Rating.

Reach% Dly - Accumulated Daily Reach.

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