U is a federal channel that broadcasts to all Russia. 80% of audience - women.
On air – social realities about family relations and happiness, children upbringing and healthcare,
as well as dramatic and comedic series, best movies, and news. Best shows: Dom 2, Special Purpose Nanny, Kitchen Guru.
U started targeting more mature audience with inclusion of serious social projects about real people and problems around us into broadcast.
U’s target audience is Women 14-44.
Examples of ads placement on U:
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