Advertising on Perviy channel

Evening Urgant

The first true Late Night Show on Russian television. Every weekday evening Ivan Urgant looks back at the past day with the whole country. In this entertaining media performance the most noticable persons of the day are the main actors. Movie industry, sport, popular innovations, art... What's going around in Russia? In the world? Heroes and buzzwords of the day with a necessary closing song performed by beloved orchestra.

Weekdays 23:30. Half an hour. Average rating 4.01 (Russia, 14-59).

Evening Urgant

Weekdays 23:30. Half an hour. Average rating 4.01 (Russia, 14-59).

The VOICE

The 11th season!
2 hours.
Fridays 21:30.
Celebrity jury members.

One of the most popular TV programs in the world.

Average rating 4.50 (All 14-59)

Sponsor advertising opportunities include clips, scenery, verbal announcements with demonstration, props with logos, gifts, virtual advertising.

The VOICE

The 11th season!
2 hours.
Fridays 21:30.
Celebrity jury members.

One of the most popular TV programs in the world.

Average rating 4.50 (All 14-59)

Sponsor advertising opportunities include clips, scenery, verbal announcements with demonstration, props with logos, gifts, virtual advertising.

Perviy is a channel for all and everyone, but first of all – for mature, successful people, responsible for making decisions.

Inheriting invaluable experience of Soviet television, Perviy (literally, First) easily took leading position among Russian TV channels and holds it to this day.

Perviy is the most popular and beloved Russian-language channel in the world.

Actual and accurate information, expansive movie production, and original programs make Perviy a benchmark of TV quality in the whole world, the first in popularity with viewers and advertisers alike. Target audience – all 14-59.

Average ratings:

Morning (07:00 – 09:00) – 0.8;
Day (12:00 – 16:00) – 0.7;
Early prime time (18:00 – 21:00) – 1.7;
Late prime time (21:00 – 23:00) – 2.4.

Examples of ads placement on Perviy: